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Hire a Fractional CMO

Get the expertise of a CMO without the cost of a full-time executive.

Accelerate Your Success with an Experienced Fractional CMO

What is a Fractional CMO?

Looking to improve your company's marketing efforts and drive growth? A fractional CMO can provide high-level strategic guidance and expertise without the long-term commitment and expense of a full-time CMO.

Get industry expertise in branding, technology adoption, digital marketing, sales enablement, attracting new customers, and increasing revenue.

What I do

I help SMEs like yours by providing strategic guidance and leadership to drive growth and improve marketing effectiveness.

Whether you're seeking a short-term campaign or a long-term partnership, I am committed to providing measurable outcomes. As an extension of your team, my goal is to work collaboratively to expand your business and achieve your objectives. Let's join forces and drive tangible results together!

business development

identifying and pursuing opportunities for business growth and revenue streams.

technologies and systems

adapting state-of-the-art tools to improve efficiency, effectiveness and transparency.

data storytelling

Uncovering insights and trends using data visualization and analysis.

stretegic foresight

analyzing, setting goals, developing tactics, and implementing plans to achieve success.

perpetual flywheel

creating a sustainable cycle of acquisition, retention, and advocacy.

hitting goals

measuring, developing plans, adjusting strategies, and achieving kpis.

How I work

Building a great team

A successful marketing campaign begins with a great team. I head the hiring and/or relocation of employees into their best positions.

Marketing audits

Together with the team, I audit your marketing assets, study the market, and understand your constraints.

Roadmap building

Quarterly strategies that focus on brand value, culture statements, departmental agility, and crisis management plans.

Sustainable execution

executing campaigns based on the EARR Loop (Educate, Acquire, Retain, and Refer) to generate sustainable growth.

What my clients say

In 2018 we decided to expand our distribution network to 5 countries in the EU, Middle East, and Australasia. VPM helped build multiple campaigns, adapted content across various online placements including social media, ads and news sites, and distributed them to over 20 media channels. As a result, we were able to hit the ground running and gained a significant market share at each of these markets.
VPM helped design videos, images and copywriting for our client’s massive year-long campaign. All we needed was to fill a short form and provide all the required Corporate Image directions.
The council's various business divisions were struggling to remain viable and required frequent external funding to sustain themselves. Shawn successfully implemented a strategy that operated similarly to an ecosystem and a powerful flywheel, resulting in a significant turnaround.At present, our work in any given area seamlessly and effortlessly supports other business divisions, regardless of where we direct our focus. It's remarkable!
After many years of leading our F&B niche, we found ourselves spiraling down the price war with competitors.With Shawn's assistance, we were able to rediscover our identity and work together with our marketing team to improve our customer service.
We started off with an idea but lacked the knowledge to put together a strong team that can realise it. We hired Shawn on multiple 6-month sprints to help give us a vision and steps to achieve them.He even helped set us up for multiple rounds of funding.

Let's Talk

Elevate your business to new heights. Fill in the form and let’s talk about your goals and aspirations. 

Email: shawn@vpm.digital

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